Animal shelter digital media kit how to#
Animal shelter digital media kit trial#
Animal shelter digital media kit free#

Growing your brand familiarity with your potential customers is essential. This growing medium provides lots of benefits including: Brand Exposure The explosion of social media has created wide ranging opportunities for getting your business message spread far and wide. One of the cutting edge areas of marketing is to harness the growth of social media, 60% of small and medium businesses report gaining new customers through the use of social media.

Animal shelter digital media kit free#

You’ll start receiving free tips and resources soon.Social Media Marketing for Animal Shelters

Animal shelter digital media kit trial#

In the meantime, start building your store with a free 3-day trial of Shopify.Ī press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. The best press kits make it easy for reporters to learn about a product and brand, and to access photos and marketing materials they can use in a story.īy providing a press kit, you’re saying, “Hey, we love press.

Animal shelter digital media kit how to#

Here’s everything you need to put your story together, as well as how to reach us.”Ī press kit isn’t only for reporters or major publications, either. Anyone who wants to talk about or promote your business has the tools they need to do it effectively. Whether that’s someone with a podcast, someone with a personal blog, or even just someone sharing your story in an online community. Press validates a brand and what customers have heard through word of mouth Sara Spiegel, owner of boutique public relations agency Sara Spiegel PRīut even an amazing press pack doesn’t guarantee press for your business it just makes getting press a bit easier.

When you’re networking and reaching out to publications, you’ll always have your media kit to refer to and share with reporters. When you do some of the work for reporters upfront, they’ll be more receptive to your pitch for press. What digital press kits are used forĭigital press kits are a common and convenient format to create and distribute content for promotional purposes, especially in the ecommerce space.

Traditionally, a press kit referred to a set of documents, photos, and materials that were sent to media outlets for promotion. Technology has changed how press kits are used. Reporters can now come to you to find information about your company. An electronic press kit (EPK) today lives online as a part of your website. It’s become the standard way to get PR in digital media. Simply create an easily accessible online press kit page on your website so reporters can find it. You might not want to put a link to it in your main navigation, but it’s a good idea to include a Press, Newsroom or Media Kit link in the footer of your site. Most reporters and publishers will know to look for it there. You can also put your digital press kit on a flash drive or USB stick. Give these out at events where the media has a presence so they can easily access all the files later on. This is also a good way to distribute high-resolution images without having to download/upload large files. Press kits are still relevant in 2021 and are a profitable investment for online brands. You can hire a marketing/PR agency to create a press kit for anywhere between $300 and $5,000.